Smartphone Internet traffic according to Ericsson will grow nine times by 2022, when there will be 6.2 billion mobile Internet users; at the moment 500,000 are added every day. Criteo market research firm determined that 38% of online purchases last year were made via a mobile device. Even with HRS in 2016, almost one hotel room in three was booked by a mobile device.
A very fast development appreciated by travelers, but not yet fully implemented by companies. From searching for a city map to booking a taxi or hotel, now many activities are done "on the road" .
It is mainly digital natives who go shopping from mobile devices. The Millennials generation has grown and this trend is reflected in business and travel. According to the GBTA Business Traveler Sentiment Index 2015, their propensity to travel is double compared to baby boomers.
Those who usually buy from their smartphone, naturally want to do the same for hotel rooms or rental cars. About 70% of travelers want to book, change their reservation or calculate travel expenses via smartphones as reported by GBTA and Saber in a survey in 2016. The desire is clearly related to age. In summary, the younger the employees, the more likely their company is to adopt a mobile strategy.
Do companies have a mobile strategy?
The companies are opposed to this expectation. they have proved rather hesitant in their approach to the topic. According to the GBTA study:
- only one in five companies provide travelers with mobile apps
- two out of three companies have not yet adopted a clear mobility strategy
So there is still a clear gap between travelers' wishes and reality.
The situation is complex. On the one hand, compliance with travel guidelines is also a top priority for younger travelers (75%). On the other hand, the comfortable processes are almost as important for almost 71%
The Travel Managers are aware of this: 78% of those interviewed by GBTA also cites "greater involvement of passengers" as an opportunity for mobility, 55% expect "greater compliance" and 43% "fewer reservations outside policies".
It is essential that the mobility solution be integrated into the Travel Program  But is not just about mentioning the smartphone somewhere in the appendix of the travel policy or allowing some apps for business use. On business trips, sudden changes often occur and appointments are moved, rescheduled or added. With an integrated mobile solution, the traveler has his reservations under control even away from the office. In an ideal scenario, each process can be started, continued or completed by any device . In this way, every traveler can quickly find the right offer wherever he is, without having to violate travel regulations.
But this usually requires interventions that Travel Management can not manage alone. Processes such as approval and closure of accounts need to be integrated upstream and downstream. The IT department plays an important role, but the purchasing department, human resources, accounting, finance and possibly the board of directors must also participate. And not least, travelers. They must have the tools they really need and use.
The post mobile and business travel: the business strategy first appeared on HRS Business Travel Blog.